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	<title>Pointed &#38; Impassioned Blog &#187; Why Content Matters</title>
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	<description>&#34;A good orator is pointed and impassioned&#34; - Cicero</description>
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		<title>Presentations are not gifts</title>
		<link>http://www.bnnpresentationcoaching.com/2008/08/presentations-are-not-gifts/</link>
		<comments>http://www.bnnpresentationcoaching.com/2008/08/presentations-are-not-gifts/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 15:09:18 +0000</pubDate>
		<dc:creator>george</dc:creator>
				<category><![CDATA[Why Content Matters]]></category>

		<guid isPermaLink="false">http://www.bnnpresentationcoaching.com/blog/?p=27</guid>
		<description><![CDATA[This slide was used to make the point that &#8220;it&#8217;s not always the content that grabs the listener, but the packaging.&#8221;

I think the examples pictured here in fact make the point that presentations are not gifts&#8230;
Grabbing the audience&#8217;s attention with packaging is fine, as long as the content grabs them even more.  You might [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://tourguiding.wordpress.com/2008/08/01/presentations/">This slide</a> was used to make the point that &#8220;it&#8217;s not always the content that grabs the listener, but the packaging.&#8221;</p>
<p><a href="http://www.bnnpresentationcoaching.com/blog/wp-content/uploads/2008/08/crowdedslide.jpg"><img src="http://www.bnnpresentationcoaching.com/blog/wp-content/uploads/2008/08/crowdedslide.jpg" alt="" title="Pretty Packages" width="422" height="314" class="aligncenter size-full wp-image-28" /></a></p>
<p>I think the examples pictured here in fact make the point that presentations are not gifts&#8230;</p>
<p>Grabbing the audience&#8217;s attention with packaging is fine, as long as the content grabs them even more.  You might get away with only nice packaging when you&#8217;re giving a gift, but with presentations you&#8217;re trying to communicate content (to sell, to persuade, to inform, etc).</p>
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