Barack Obama plugs into the power of story
Story-telling played a major role in Barack Obama’s acceptance speech in Denver last night – from the introductory video to the numerous references throughout the speech both to his own story and those of ordinary Americans. One particularly effective use of story came when he drew parallels between the stories of others and his own family:
Because in the faces of those young veterans who come back from Iraq and Afghanistan, I see my grandfather, who signed up after Pearl Harbor, marched in Patton’s Army, and was rewarded by a grateful nation with the chance to go to college on the GI Bill.
In the face of that young student who sleeps just three hours before working the night shift, I think about my mom, who raised my sister and me on her own while she worked and earned her degree; who once turned to food stamps but was still able to send us to the best schools in the country with the help of student loans and scholarships…
And when I hear a woman talk about the difficulties of starting her own business, I think about my grandmother, who worked her way up from the secretarial pool to middle-management, despite years of being passed over for promotions because she was a woman. She’s the one who taught me about hard work. She’s the one who put off buying a new car or a new dress for herself so that I could have a better life. She poured everything she had into me. And although she can no longer travel, I know that she’s watching tonight, and that tonight is her night as well.
By tying in the lives of others with those of people close to him, Obama gives us better reason to think he can empathize with their stories.
This focus on story-telling has been a big part of Obama’s campaign and it goes way back to his address to the 2004 Democratic Convention:
I stand here knowing that my story is part of the larger American story, that I owe a debt to all of those who came before me, and that, in no other country on earth, is my story even possible.
Posted: August 29th, 2008 under Political Speeches, Real World Examples, Storytelling, Structure.





Pingback from Pointed & Impassioned » Report card on Barack Obama’s acceptance speech
Time August 31, 2008 at 11:38 am
[...] For additional comments on Obama’s speech, see my post about his use of storytelling. [...]